There’s no doubt HubSpot is a powerful platform that can enhance your business significantly, allowing you to reach your goals, no matter how complex. With different editions, however, you will have to choose the most appropriate one to get great results from your purchase.
For most businesses that operate on a simple model, the Professional edition should be a perfect option, but if you’re operating on a more complex model and are focused on growth, you will want to go a level higher. Here’s why you should migrate to the Enterprise level:
You Get Unlimited Customization Capabilities
The HubSpot Professional edition comes with lots of amazing features as standard, but the Enterprise level takes it a step further with advanced customisation options to suit businesses of all sizes.
Standard objects like contacts, tickets, companies, and deals will be ideal for your business if you’re just starting out but won’t be effective for long. That’s where custom objects become vital. With these, you will have a better ability to view, sort, and filter CRM data. Not only that, but you can even create customized reports and dashboards to enhance visibility.
Better ROI for Teaming Up With a Partner
Have you heard about the benefits of collaborating with a RevOps partner to unleash the full power of your HubSpot platform? If not, you should explore that topic. That said, teaming up with a solutions partner will make sense regardless of the edition you’re using, but if you’re focused on getting the best ROI, you may want to switch to the enterprise plan.
By engaging marketing hub enterprise experts like RevPartners, you can hit the maximum ROI score since they will tweak the system in a way that guarantees optimal performance and meets all your business needs. In short, they will help you exploit the full potential of HubSpot.
It Will Be Easier to Manage Growth
As you grow, it becomes more important for you to have an advanced capability of capturing and managing marketing contacts. Note that we’ve used the term marketing contacts, not CRM contacts, because every HubSpot edition can accommodate a maximum of one million contacts. Marketing contacts are more important here since these are high-value customers that you desire to target with marketing emails.
As you grow, you will need to reach as many potential customers as you can, which is why your marketing contact limit matters so much. The HubSpot marketing enterprise edition increases the base limit from 2,000 marketing contacts to 10,000. That’s a fantastic threshold for a company for a company that’s focused on growth.
You’ll Have Advanced Security
Security is the one thing you never want to downplay in business. Cybercriminals won’t hesitate to steal your company’s data or even use your data to steal from customers without the slightest feeling of regret. A cyber attack can easily break your business, no matter how big it is, if your reputation takes a hit. If you like staying on top of security developments in the business world, you most likely know that small businesses lose millions of dollars every year from ransomware schemes and phishing attacks.
Thanks to top-tier security features such as Single Sign On, Permission Sets, and others that are available at the enterprise level, your business will be a tad safer from unprecedented attacks.
You’ll Access Advanced Reporting
Every business should rely on accurate data to make crucial decisions, and the more advanced your analytics, the better that is for your decision-making processes.
By switching to the HubSpot Enterprise edition, you can access highly advanced reporting and analytics capabilities without resorting to third-party integrations, which, by the way, often carry security concerns.
Some of the additional reporting features to expect include customer journey reports, cross-platform analytics tracking, revenue tracking, multi-touch attribution, and many more.
Make the Most of Hubspot Enterprise to Fulfill Your Business Goals
Switching to the HubSpot Enterprise edition is an excellent idea for businesses that want to reach their maximum potential and rise above the competition. While switching to the Enterprise level is a crucial part of this process, it’s not the only thing you should do to get where you desire.
Teaming up with an accredited solutions provider like RevPartners, instead, will get you there. That’s thanks to their expertise, creativity, and dedication to seeing your business succeed with HubSpot.