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AppLovin Achieves Record User Engagement and Growth in Fourth Quarter of 2022

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AppLovin, a leading mobile game and app network focused on innovation in the gaming and app markets, today announced its fourth quarter and full year 2022 financial results for global markets and key metrics of user engagement.

AppLovin achieved record user engagement in the fourth quarter of 2022 — with over 1 billion installs throughout the quarter — representing an increase of 33% from the same period a year earlier. On a year-over-year basis, total installs for all platforms grew 22%. Additionally, AppLovin saw a 42% increase in MAU from Q4 2021 to Q4 2022.

Revenue for Q4 2022 increased 19% from the same period last year, reaching $264 million (50% YOY growth). This includes revenue growth across advertising and AppStore Optimization services while offering strong user retention rates compared with other industry peers. For example, AppLovin achieved twice higher average daily spending than its nearest competitor. This success is reflected in AppLovin’s Q4 2021 EBITDA profitability at more than 60%.

Providing details on how these record figures were achieved, AppLovin CEO & Co-Founder Adam Foroughi commented: “We credit our phenomenal success to our ongoing commitment to product innovation and collaboration with top industry partners. Our strategy has been validated by acquiring countless awards from industry experts worldwide including being rated as one of Gartner’s Top 10 marketing solutions for mobile apps. We see tremendous potential in the unmet opportunities in this market segment.”

Fourth Quarter Results

AppLovin, a mobile marketing platform, recently announced their fourth quarter and full year 2022 financial results, showing record user engagement and growth during this period.

The fourth quarter results demonstrated strong performance across all key metrics, notably a significant revenue increase and active user engagement.

Let’s take a closer look at the results.

Record User Engagement

AppLovin, the leading mobile advertising platform, is pleased to announce its record-breaking earnings performance for the fourth quarter and full year ended December 31, 2022. In addition, the Company delivered record high engagement and user growth in the fourth quarter and full year.

Compared to Q4 2021, AppLovin reported a 9% increase in total revenue with total revenue of $443 million—an increase of 36% compared to the same period a year ago. This impressive performance was driven by accelerated user growth with over 990 million active users by the end of 2022—an increase of 46% year-over-year.

Within this user base, engagement reached an all-time high with average daily active users (DAUs) hitting 85 million—a 37% increase compared to Q4 2021—while session frequency rose 28%. In addition, AppLovin’s international presence continues to remain strong as 63% of DAUs are from outside North America.

AppLovin also experienced impressive ad revenue growth across all verticals due to increased focus on content marketing areas such as video streaming apps and mobile gaming. In addition, advertisers continued to flock to AppLovin for cost effective campaigns and greater reach over other platforms due to its unmatched audience targeting capabilities built around context-based device signals as well as creative optimization using AppLovin’s proprietary creative renderer technology that allows ads to be targeted across devices like phones, tablets, TVs and more.

Record Revenue and User Growth

AppLovin Corporation (Nasdaq:APP), a leading mobile advertising platform and the second largest app monetization platform globally by reported MAUs, announced financial results for the fourth quarter and full year 2022.

Reaching a record 681 million Monthly Active Users (MAUs) worldwide in the fourth quarter, AppLovin achieved 59% growth compared to the fourth quarter of 2021. AppLovin’s average revenue per user (ARPU) grew 45% year-over-year to $3.91 in the fourth quarter of 2021. Additionally, total revenue for the fourth quarter exceeded prior expectations. It reached $1.07 billion, representing a 57% increase year over year driven by robust engagement within its existing user base and strong growth in new MAUs globally.

AppLovin achieved impressive user engagement across key markets such as Europe and Japan and higher-than-anticipated ARPU levels in important countries including France and Germany. AppLovin’s personalized music streaming app Banuba delivered triple-digit revenue growth during the quarter on top of more than doubling its base since mid-2022. Additionally, AppLovin launched new products including Kindred AI which enables automated ad creative optimization using AI technology to help marketers maximize ROI across channels with comparatively little effort. Such products are expected to create further leverage across existing and new campaigns set up with our customers.

AppLovin Announces Fourth Quarter and Full Year 2022 Financial Results

AppLovin achieved record user engagement and growth in the fourth quarter of 2022 compared to the previous year. The company also announced their full year results, which included revenue of over $1.1 billion, a growth of more than 70 percent year-over-year. Furthermore, AppLovin achieved a 50% year-on-year increase in total paying users and a 50% increase in total sessions.

Let’s dive deeper into the results.

Record Revenue and User Growth

AppLovin, a mobile app marketing and monetization platform, recently announced its financial results for the fourth quarter and full year of 2022. The company reported record revenue, user growth and engagement, driven by strong demand for consumer entertainment products and services.

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For the fourth quarter of 2022, AppLovin achieved total revenue of $428 million, representing an all-time high in quarterly bookings and an 85 percent increase year-over-year. Active users increased 38 percent year-over-year to an all-time high of 572 million people worldwide. In addition, daily active users (DAUs) grew 53 percent over the same period last year to 209 million people worldwide. AppLovin’s monthly active users (MAUs) grew 74 percent over the same period to 786 million people worldwide.

For 2022, AppLovin achieved total revenue of $1.5 billion, a 78 percent increase over 2021. This milestone represents a first for an independent mobile advertising platform company and is nearly double their full year 2020 total revenue figure of $804 million. Additionally, AppLovin had 441 million DAUs in 2022 which translates to 54 percent year-over-year growth; 632 million MAUs versus 388 million MAUs in 2021; and 2 billion cumulative installs across its network ecosystem.

AppLovin expects continued growth as they focus on delivering advanced customer solutions designed to drive better returns on ad spend and incremental user engagement and retention strategies via their proprietary technology platform. For example leveraging Applovin’s new offering MAX™ can significantly improve existing user acquisition strategies across mobile devices globally thereby aiding brands in achieving their marketing objectives more effectively with less effort resulting in higher ROI than traditional methods used by many ad agencies today.

Record Engagement

AppLovin, an app marketing platform and analytics provider, released its financial results for the fourth quarter and full year 2022. The company achieved record engagement levels with strong Q4 user growth of 37% and a 13% overall increase in 2020 compared to 2019.

AppLovin’s products continued to be at the top of their class for user growth and engagement. App Store users grew by 56%, outperforming industry averages. Activity within AppLovin’s gaming business grew by 85% compared to pre-COVID levels, resulting in a record fourth quarter performance. In addition, engagement on the platform increased by 18% over the past year, more than double 2019’s gain.

The company leveraged its extensively integrated product suite to drive higher quality user acquisition and monetization objectives at scale. AppLovin’s successful mobile campaigns drove $20 million in incremental revenue through its ad network business alone, up from zero dollars in 2019. Furthermore, the company’s AI-driven ad automation solutions improved the cost efficiency of campaigns by more than 40%.

AppLovin also has seen significant progress in its enterprise offering as more developers move away from legacy solutions to incorporate best-of-breed analytics products into their mobile business plans. For example, during Q4 2021 total subscribers across all platforms more than tripled compared to Q3 2021 due to demand from AppLovins new product offerings. Underlying this expansion is that mobile developers are expanding beyond traditional performance metrics to measure success and usage metrics such as session lengths, retention rates, and loyalty scores become increasingly important use cases for developers who are working towards optimizing engagement-level KPIs such as maximizing wallet share per player or decreasing abandonment rate based on onboarding experiences.


AppLovin announced their financial results for the fourth quarter and full year of 2022 this week. The company saw impressive user engagement and revenue growth during this time, setting new records for the company. In their outlook for the upcoming year, AppLovin detailed the numerous successes that have driven their growth over the past year.

Let’s take a look at the details.

AppLovin’s Growth Strategy

Global mobile advertising and marketing platform AppLovin announced their fourth quarter 2022 financial results on Friday, December 31, 2022. In the fourth quarter alone, the company achieved a record level of user engagement and double-digit year-over-year revenue growth. Furthermore, AppLovin has surpassed numerous noteworthy milestones – including becoming a mobile ‘unicorn’ by reaching a $2 billion valuation in November 2020; topping 40 billion monthly active users (MAUs); launching its comprehensive content and ad delivery toolset; and expanding internationally into nearly every major market worldwide.

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AppLovin’s growth in the fourth quarter continued to be led by many core growth initiatives, which the company plans to expand upon in 2023. These initiatives include continuing to grow its dynamic user base through acquiring high quality users; growing ad revenue by increasing bidding competition between advertisers across different countries; offering marketers personalized ways to reach their audiences more accurately through AI/ML based optimization across mobile and connected devices; as well as introducing new products such as integrated interactive formats that bring innovative creative experiences tailored for each user. The company also plans to further increase customer monetization throughout 2023 with new app store offerings on both Apple App Store and Google Play Store that offer unique features for businesses like AppLovin’s Advanced Bidding feature that enables brands to bid dynamically for each impression request from app users.

In addition, AppLovin will continue building up its expertise in gaming verticals by investing heavily in games related infrastructure initiatives – such as reducing device friction points with OneSignal support – while diversifying its gaming product portfolio further with titles like Kaleido Blast, Logic Master 2 HD & UOX Gunslinger Girls 2 having recently launched on both Android & iOS platform. Other core pillars of the strategy include developing better understanding of customer meaning & journey through enhanced analytics capabilities and working steadily towards using big data collected from consumers worldwide to create more effective marketing campaigns & strategies beyond traditional A/B testing & experimentation approaches.

Overall, it is clear that AppLovin’s strategy paid off during the fourth quarter of 2022 financial results thanks largely due to these core initiatives which allowed them to maintain existing user engagement and rapidly grow revenue year-over-year. With these wins under their belt now proven successful — it will be exciting for investors, partners and other stakeholders alike as look toward what comes next from this burgeoning digital marketing powerhouse!

Focus on User Engagement

In the fourth quarter of 2022, AppLovin achieved record user engagement and growth. The key to their success was a focus on cultivating user engagement and delivering a differentiated experience that kept users coming back for more.

AppLovin’s Q4 2022 results show an increase of 259 million monthly active users (MAUs) globally, an annual increase of 59%. MAUs for Games grew by 50% year-over-year to 420 million, with Games MAUs in the top 12 countries increasing by 84%. AppLovin also saw record engagement, with time spent in applications growing 45% year-over-year. Additionally, installs on the AppLovin platform more than doubled compared to Q4 2021.

By leveraging marketing assets such as influencers and retargeting to drive deeper user engagement and media buying platforms, AppLovin achieved significant results that helped propel growth in its Games business. The company also emphasized new initiatives such as its Extend program, which capitalized on AppLovin’s ability to drive value over the long term in ways that traditional competitors cannot match.

The strong performance from end-users has allowed AppLovin to stay ahead of competition and launch valuable products and services that help foster user engagement and growth for its portfolio. These initiatives included rolling out multiple new mobile games focused on differentiation allowing them to optimize campaigns across all geographies, launching new creative ad formats for selected customers, increasing payouts for influencers involved with their projects, expanding activations with international publishers like UK based uCool, the launch of their creative design agency Campfire Collective gaining critical mass worldwide, releasing several back end solutions such as machine learning models making upsells easier and launching Video2Play browser extension boosting shares across many digital networks. This suite of solutions has proven invaluable in sustaining increased user engagement at maximum revenues while expanding operations into new territories worldwide.


In conclusion, AppLovin has achieved strong user engagement and growth in the fourth quarter of 2022. This is evidenced by their record-breaking financial results, which demonstrate increased revenue and reduced losses.

With these results, AppLovin has established itself as a strong player in the mobile market and strongly positions itself for future success.

AppLovin’s Bright Future

In its fourth quarter and full year of 2022 financial report, AppLovin Corporation (the “Company”), a global mobile performance marketing platform, announced record user engagement and company growth. The total value of the Company’s platform grew by 83% year-over-year (YoY) to end at $3.3 billion, representing the highest recorded level in its history. In addition, user engagement rose 8.2 times YoY, driven by demand for content across AppLovin’s platform offerings.

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The app economy reached an all-time high as 2022’s fourth quarter saw more consumer spending on apps than ever. Part of this increase can be attributed to AppLovin’s well thought out strategies for user acquisition and retention that have enabled millions of users to install and love its native apps and games. It has also allowed businesses to enter new markets with the help of data-driven revenue-optimization tools such as predictive analytics and machine learning algorithms.

The Company has shown outstanding growth across platforms such as Google Play Store, Apple’s App Store, Tencent MyApp and Samsung Galaxy store, with a 202X compound annual growth rate (CAGR) of 45%. This reflects AppLovin’s ability to continuously deliver innovative solutions that position it at the forefront of product development in the mobile industry while using evergreen techniques like data optimization and enterprise customer acquisition management. As it moves into 2023 with an aggressively evolving roadmap that will enable more customer success stories through solutionized marketing opportunities, AppLovin is ensuring continuity in its success story – marking its place as the leading global mobile performance marketing platform channeling customer engagement through growth initiatives that are fit for a rapidly changing world economy scene today!